July 7, 2021

Is SEO More Important for Plastic Surgeons?

In today’s technologically advanced society, people are accessing the internet more often to research and find the best business providers for any goods or services they seek in their area. This includes the cosmetic and reconstructive procedures offered by leading plastic surgeons in their field. As the industry continues to grow, these services and procedures have become increasingly popularized and affordable for the average person, and more information is becoming readily available on the internet about the many benefits of plastic surgery. By implementing a search engine optimization (SEO) strategy, you can ensure that the content found on your website will appear in the top three search results on Google or other search engines.

Why Is SEO Important for Your Practice?

If you want to increase your quality of search results and improve your online presence, then consider applying an SEO strategy to your website. Without strong SEO, it is possible your website and its relevant content will get buried underneath other websites using their own SEO.

This means that when potential patients search for specialized procedures that your practice provides, they are more likely to see your competitor’s content at the top of search engine results pages (SERPs), and your website is pushed further down on the page. The most effective way to stay competitive in a modern society is to adapt with the time. 

Improve Your Website With SEO

If you currently have a website for your plastic surgery practice, you probably don’t think you need SEO to remain successful and stay competitive. However, if you were to run an SEO audit of your website’s overall performance, you might discover some underlying issues that you were not aware of before, which could potentially drive future patients away from your practice and lower your SERP ranking. Let’s discuss some ways an SEO strategy can boost your online presence:

Build Brand Awareness

When you have your own plastic surgery practice, you get to make all of the big decisions on major issues, including how to brand yourself. Promoting a business is hard, especially for specialized practices, and it’s okay to need a little extra help sometimes. Creating your own personalized SEO strategy will give you the tools that allow you to establish your authority in a competitive market, display valuable content directly from your website, increase your brand reach (the number of people that know about your business), and improve your website’s overall user experience. Securing a top spot in organic search engine results will invite consumers to your site as a credible resource they can rely on.

Earning Important Backlinks 

If you’re looking for a way to make your content more interactive for users, embedding backlinks into your website is a perfect place to start. Also known as inbound links, these are links from other websites that take users to your site when clicked on. Earning and adding backlinks is a give-and-take relationship between you and another website, and is essential to building your website’s rapport in your online community, especially if multiple sites begin to link to a specific webpage. This strategy is most effective for off-page SEOs, but it is also possible to insert links that direct users to different parts of your website using an on-page SEO.

Incorporate Powerful Keywords 

In order to produce quality content for your practice that will rank high in organic search results, you need to know what the most popular keywords are if you want to direct users to your website. A keyword is simply a word or phrase that describes what your website’s content is about to consumers, like “liposuction” or “cosmetic surgery near me,” and it is these topics and ideas that are used to determine the ranking of organic search results. It is important to conduct your own research to understand how to use keywords effectively in your SEO strategy to promote your content. If you know the words and phrases your audience uses, you will be able to control organic search results and steer people to your content over your competition’s.

Improve SERP Ranking

Consumers inherently trust online search engines to show them the most current and reliable results available at their fingertips. By executing a successful SEO strategy to enhance your website’s performance and presence, you can gain that trust and new business along with it. If you want your website to be the first thing users see when they type in a search result, then consider using an SEO to insert keywords and backlinks into the heart of your website to achieve this goal.

Increase Online Traffic

An effective SEO strategy can strengthen the quality of your search results when executed properly, which will generate more traffic to your plastic surgery practice’s website in turn. However, if the quality of your user experience is lacking, these new visitors might not stay. Creating relevant content that your audience is interested in reading is the best way to prevent users from leaving your site and finding another plastic surgeon. The more your website has to offer users, the more often SERPs will rank your content well.

Create the Perfect SEO for Your Website 

As the beauty industry grows, competition among plastic surgeons is fiercer than ever before. The only way to stay one step ahead of your competitors is to optimize your practice’s online presence with a powerful SEO strategy.

If you’re ready to take your website to the next level, contact an electiv representative today to schedule a consultation. We will ensure to employ a successful SEO for your website that engages users and leaves them wanting more of your content.